Banner: A wide headline extending across the entire page.
Boldface: A heavier, darker weight of a typeface; used to add emphasis (the word 'darker' here is in boldface).
Border: A rule used to form a box or to edge a photograph.
Box: A ruled border around a story or art.
Broadsheet : A full-sized newspaper, measuring roughly 14 by 23 inches.
Bumping/butting heads: headlines from adjacent stories that collide with each other. Also called Tombstoning; should be avoided whenever possible.
Byline: The reporter's name, usually at the beginning of a story.
Callouts: Words, phrases or text blocks used to label parts of a map or diagram (also called factoids).
Column: A stack of text; also called a leg.
Column inch: A way to measure the depth of text or ads; it's an area one column wide and one inch deep. A space two columns wide by two inches deep would be four column inches.
Copy: The text of the story.
Crop: To indicate where a photo should be trimmed before it runs in the paper; usually done by making crop marks in the margins of the photo.
Cutline: A line or block of type providing descriptive information about a photo.
Dateline: A line located at the beginning of a news story that tells where the story takes place or where it was written.
Double truck: Two facing pages on the same sheet of newsprint, treated as one unit.
Drop head: A small headline running below the main headline; also called a deck.
Dummy: A small, detailed page diagram showing where all elements go; also, the process of drawing up a layout.
Feature: A non-hard-news story (a profile, preview, quiz, etc.) often given special design treatment.
Flag: The name of a newspaper as it's displayed on page one; also called a nameplate.
Folio: Type at the top of an inside page giving the newspaper's name, date and page number.
Four-color: The printing process that combines cyan (blue), magenta (red), yellow (yellow) and black to produce full-color photographs and artwork.
Headline: Large type running above or beside a story to summarize its content; also called a 'head' for short.
House ad: An advertisement promoting upcoming editorial features, benefits of subscribing or an event sponsored by the newspaper. House ads are often used as filler.
Infographic: Newsroom slang for "informational graphic"; any map, chart or diagram used to analyze an event, object or place.
Jump: To continue a story on another page; text that's been continued on another page is called the jump.
Jump line: Type telling the reader that a story is continued from another page.
Kicker: A short, small label above a main headline that names the subject the story is about or, in the case of sports stories, provides the final score of the game or match.
Layout: The placement of art and text on a page; to lay out a page is to design it.
Liftout quote: A graphic treatment of a quotation taken from a story, often using bold or italic type, rules or screens.
Masthead: A block of information, including staff names and publication data, often printed on the editorial page.
Mug shot: A small photo showing a person's face.
Photo credit: A line that tells who shot a photograph.
Refer: A line of bold, small type with a page number at the end that "refers" or directs readers to a related story elsewhere in the paper.
Sidebar: A small story accompanying a bigger story on the same topic.
Style: A newspaper's standardized set of rules and guidelines. Newspapers have styles for grammar, punctuation, headline codes, design principles, etc.
Slug: The key word (or words) used to locate or identify a story when it is continued on another page of the newspaper.
Tabloid: A newspaper format that's roughly half the size of a regular broadsheet, like the Weekender. White space: areas of a page free of any type or artwork.
Source:The Newspaper Designer's Handbook, 1989/1995.