Detroit's best-known annual event, the North American International Auto Show, offers media previews this week as a stage-setters for the public run from Jan. 17-25. For a struggling industry that faces severe changes, this is a high-profile chance to show car buyers, national lawmakers an up to 6,000 journalists why American automakers deserve support.

"Welcome to the first Detroit auto show in the bailout era," Automotive News says under the headline "Glitz on a shoestring." Tough times clearly reshape the event. Nissan and six other foreign carmakers - Ferrari, Land Rover, Mitsubishi, Porsche, Rolls-Royce and Suzuki - are staying away to save money. Other manufacturers have scaled back displays and promotional activities - such as news media parties traditionally hosted by GM, Chrysler and Toyota.

Futuristic concept cars and snazzy street vehicles usually get the most attention. For 2009, the focus is on thrifty alternative fuel models - including as a Fusion Hybrid that Ford describes as the most fuel efficient mid-size car, a redesigned 2010 Toyota Prius hybrid and a 2009 Honda Insight hybrid sedan.
Toyota also will introduce a small all-electric concept vehicle and a tiny startup called Fisker Automotive is bringing a plug-in hybrid sports car called the Karma that's still in development.

Dealer says: "All automakers are fighting for survival and because of that, it makes sense to get back to the basics." - Joe Serra, co-chairman of the show and an auto dealer in Grand Blanc, Mich.

Newcomers from China: Two Chinese auto manufacturers, BYD and Brilliance, are making their first appearance on the main show floor.